Starbucks Café Blends

Campaign activation for Pepsi-Co, to help bring the new, Starbucks 'Café Blends', ready-to-drink products to market in the U.S. The concepts maintained Starbuck's brand identity, whilst clearly communicating the NPD launch. The semi-permanent, free standing display ensured the premium feel, synonymous with Starbucks, through a mixture of giant oversized products, reverse printed acrylic navigation roundels and illuminated logos.

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My responsibilities:

Conceptualisation, Modelling and Visualisation.