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Boots No7 Advanced Formula Activation

In-store campaign activation to drive sales for No7's new anti-aging serum formula. Oversized products alongside the iconic
'Ta Dah!' slogan, that customers have become so familiar, created an instant bond
​ in store. The bright, angular displays featured semi-transparent, iridescent vacuum formings. Hidden inside the formings, ,mirrored card reflected the in-store lights to create an illuminated effect. Sales far surpassed the client's expectations and continued the success of No7's initial anti-aging serum launch in 2009.

My responsibilities:

Client Meetings, Conceptualisation, Design Development, Prototype Management, Modelling and Visualisation.

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