Boots No7 Laboratories Sub-Brand Launch

A family of premium, eye-catching displays to ensure No7's new Line Correcting Booster Serum achieved maximum stand-out in store. The units utilised giant 3D products, mirrored card and, in key areas, mirrored iridescent finishes, to add a spectrum of colours to the displays. The launch was a huge success, selling 1 unit every 4 seconds initially and has gone on to sell over four million worldwide, as of May 2022.

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My responsibilities:

Client Meetings, Brand Guardian, Conceptualisation, Design Development, Prototype Management, Modelling and Visualisation.